A Creative mean what the actual Ad is, whatever that is …. a Video, an Image or Graphic, whatever the actual Ad is when you see it on Facebook or TikTok that is what an Ad is.
Now think about this, back in the day, what made you remember a product?
it was always the culture and community the Brand has cultivated, which was all done through Advertising and Commercials.
For example, Coca-Cola gained massive popularity by associating Father Christmas with their brand. In 1931, Coca-Cola needed to boost revenue - they were losing money during winter, so they hired an artist to create a warm, jolly Father Christmas figure decked out in red and white, drinking Coca-Cola to promote their brand. It became an instant hit because Santa was recognised everywhere, and he began appearing in all Coke adverts following this success. Coke became a holiday staple, with sales going through the roof, and people started to love the brand - all because they involved something unique in their adverts and their creative work.
From that point forward, Coke wasn't just a summer drink; it became a holiday tradition, and it achieved this through commercials and creative campaigns.
Similarly, in 1998, Nike wanted to reach beyond hardcore athletes to connect with ordinary people. Their solution was the "Just Do It" campaign, which featured real athletes speaking to normal people, encouraging them to push their limits and strive for greatness. The impact was so huge that this small creative campaign literally took over their entire brand. Sales soared, and Nike became a cultural icon - they still use the same approach to this day.
You see, there's a lot to learn about how these businesses advertise and how real businesses play the game. You'll start to see things differently and understand how you can take your creatives to the next level - this applies to other businesses as well.
Listen, I want you to understand that creatives and commercials are the sole things that make you remember and buy a product. No one talks about this except a few insiders, and this will either make or break your e-commerce brand.
The truth is, if you're not putting your energy into crafting ad creatives that genuinely convert, you're going to struggle to turn a decent profit in ecommerce. It's one of those things where people think they can wing it, but the reality is quite different.
The moment you start giving your ad creatives the attention they deserve - really focusing on what makes them tick, what makes people stop scrolling and actually engage - that's when the numbers start shifting in your favour. It's not about massive overhauls or revolutionary changes; sometimes it's just about understanding what resonates with people on a deeper level.
The thing is, most folks are so caught up in the technical side of running their business that they overlook this fundamental piece. But once you recognise that your ad creative is essentially your first conversation with potential customers, and you start treating it with that kind of respect, the money follows naturally.